Frequently asked questions
- What differentiates WiseBrief?
- What measures do you take to minimize potential conflict of interest scenarios?
- What is your pricing structure?
- How do you deliver?
- How do you provide customer service?
- Where are you located?
- What are the disadvantages of traditional press clippings services?
What differentiates WiseBrief?
WiseBrief is the only media monitoring and competitive intelligence provider in Korea to offer real-time English abstracts of business information from hundreds of Korean-language source media outlets. We also respect local copyright laws and insulate our clients from being implicated in copyright infringement issues.
What measures do you take to minimize potential conflict of interest scenarios?
WiseBrief only provides services to organizations outside of Korea to minimize potential conflict of interest scenarios. We do not solicit nor accept Korean clients due to potential conflict of interest issues. We also limit the number of clients within identical industrial sectors.
What is your pricing structure?
All of our services are customized to fit the unique needs of our clients; please contact us with your detailed information needs and we will send you a cost-effective proposal that best fulfills your information needs.
How do you deliver?
We can deliver via e-mail, FTP, fax, and courier service (for multimedia and hardcopy materials).
How do you provide customer service?
Your project manager is available to you 7 days a week via e-mail to answer your queries and to accommodate any changes you may have with your information needs.
Where are you located?
Our research office is located in Seoul, Korea, where all local media subscriptions are collected and analyzed.
What are the disadvantages of traditional press clippings services?
Press clippings have their place; for example, public relations professionals often need to know the context of the article placement as well as the visual cues to read between the lines. But if you are an executive seeking actionable information, then press clippings have the following flaws:
- information overload resulting from too much information. The only piece of valuable information in an article may be a mention in the 37th line of a half-page article, but the reader is forced to go through the entire article, most of which is irrelevant.
- redundancy resulting from the same story being reported by many different journalists. You may end up with with 108 different clips containing the same basic information, but you won't know that until the articles have all been summarized into English and or translated, at great expense.
- low ROI resulting from summarizing and translating redundant and unnecessary information.
- difficult to budget, as it is impossible to predict the exact number of clips plus the corresponding amount of translation work.
- complicated and ambiguous Korean copyright laws, which allows for the free use of news articles pertaining to factual news but copy protects editorial comments and opinions contained within articles.
WiseBrief provides you with the information you need easier, faster, and more cost-effectively than traditional press clipping or public relations agencies.